Freelance Copywriter & Small Business Marketing Specialist

Freelance Copywriter & Small Business Marketing Specialist

Compelling content that helps small business owners engage their audiences and achieve their goals. 

Compelling content that helps small business owners engage their audiences and achieve their goals. 

Get in Touch Today!

As a small business owner, you’re a superhero, but you’re also all the letters…

CEO, CFO, CMO, A/R and HR, just to name a few. You need some help.

Am I right?

You’re on that roller coaster every small business owner knows so well. You’re up at dawn, and still staring at your phone at midnight, returning emails and trying to quiet that relentless to-do list in your head. As my mom used to say, you’re the chief cook and bottlewasher. You can’t afford to hire someone for every job your business requires, but you also can’t do it all alone. 

If your priority is increasing sales, you might fall behind on accounting. If your sales are great and you find yourself short-staffed, it’s time to put your recruiter hat on. You feel like you should be blogging for your business, but you’re not sure what to write about. Some days, you’re not sure if you’re pitching or catching. (That’s another one of my “momisms.”) 

I’m your gal.

If you feel like killer marketing content is one thing you can’t seem to cross off your list, I’m your gal. With 20+ years of marketing copywriting experience, I’ve helped small businesses, from drycleaning to digital marketing, restaurants to restoration, law to landscaping, and everything in between, find a voice for their brands and a strategy to tell the world about it. 

What I Do

Websites

Your website must be engaging to potential customers and search engines alike. The best way to accomplish this is to ABCC… Always Be Creating Content. Who has time for that, you ask? I do. Fresh content means fresh eyes on your site, which translate into fresh leads!

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Email Marketing 

Email marketing helps you stay top-of-mind with your customers. But coming up with new content ideas and actually getting them in writing might not be top-of-mind for you. You have enough jobs already. Let me help you create compelling emails that your customers will read, remember and react to. 

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eBooks

What’s an eBook, you ask? Well, I’ll tell you. eBooks are an amazing way to position your business as an authoritative and helpful expert in your field. And making them downloadable with an email address is a great way to build your email database and captivate potential customers.

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Video Concepts
& Scripts 

Video is a powerful way to tell your story. I can help you craft a compelling concept and script for your video project, whether it’s a brand video, product showcase, or animation. Then, I’ll get some awesome videographers on board and together, we’ll bring that vision to life! 

Learn More

SEO
Business Blogging

Speaking of fresh content, there’s no better way to convey your ideas, brand and message than through regular blogging. But blogging isn’t just about jotting down your ideas and sharing them. It’s about creating strategic, keyword-focused content that tells both humans and search engines what your business is all about and helps them find you. 

Learn More

Video Concepts
& Scripts 

Video is a powerful way to tell your story. I can help you craft a compelling concept and script for your video project, whether it’s a brand video, product showcase, or animation. Then, I’ll get some awesome videographers on board and together, we’ll bring that vision to life! 

Learn More

SEO
Business Blogging

Speaking of fresh content, there’s no better way to convey your ideas, brand and message than through regular blogging. But blogging isn’t just about jotting down your ideas and sharing them. It’s about creating strategic, keyword-focused content that tells both humans and search engines what your business is all about and helps them find you. 

Learn More

“Karen Kennedy is one of my favorite writers. Creative, dependable and intelligent. She can take a mundane topic and make it sing.”

Mike Corbett

Hamilton County Business Magazine

“Karen gets a message across in a truly compelling way. She’s empathetic and creative. She gets the job done.”

Fred Duncan

Little Red Door Cancer Agency