Work
Audience. Audience. Audience.
Far too often, inexperienced marketers get caught up in concepts they think are new or cool, or choose words and images that they feel set their brand apart, without first considering whether or not these concepts, words and images will resonate with their current or prospective customers–-their audience. Yes, the brand positioning needs to be savvy and on-trend, but the audience has to be the primary driver in any campaign.
Whether you’re selling consulting services or cupcakes, here’s what we need to nail down:
• WHAT you want your marketing to achieve.
• WHO your marketing should speak to.
• WHY your potential customers need what you do.
• HOW AND WHERE we’re going to reach them.
I’m your gal if you need:
SEO Business Blogging
Lifestyle/Outdoor Living
Thursday Pools
Digital Marketing
MediaFuel
Legal Services
Zach Miller Law
Property Restoration
Hays and Sons
Agriculture Technology
Smart-Apply
Financial Software
FuelGauge
Moving Company
Jay’s Moving Co.
Civil Engineering
Roger Ward Engineering
Marketing Emails
Once you’ve landed loyal customers, don’t let them languish. Consistent communication with your audience is key. I’ll help you find the authentic voice of your brand, then create and execute a regular messaging strategy that engages your existing customers, conveys your exciting new offerings and keeps you top-of-mind.
Video Scripts
Does your small business need video? Absolutely. But let’s not just make videos for the sake of making them. Your videos must be message-driven with a clear call-to-action. Let me help you create video concepts that catch your customers’ eyes and have them dying to work with you. I also work with some amazing animators and videographers who are ready to help bring those visions to life.
eBooks
You’re an expert in your field. Let’s tell your customers all about that. And, in the process, we’ll give them so much great information that they’ll jump at the chance to hire your business. I’ll create eBooks for your business that educate, entertain and engage your audience, and promote your content to drive leads and close deals.