Work

Audience. Audience. Audience. 

Far too often, inexperienced marketers get caught up in concepts they think are new or cool, or choose words and images that they feel set their brand apart, without first considering whether or not these concepts, words and images will resonate with their current or prospective customers–-their audience. Yes, the brand positioning needs to be savvy and on-trend, but the audience has to be the primary driver in any campaign. 

Whether you’re selling consulting services or cupcakes, here’s what we need to nail down:

• WHAT you want your marketing to achieve.

• WHO your marketing should speak to.

• WHY your potential customers need what you do.

• HOW AND WHERE we’re going to reach them.

I’m your gal if you need:

Websites

Your website is your virtual storefront. Outdated content, typos, tired images or “under construction” pages are the virtual equivalent of a brick and mortar store with an unswept sidewalk and a “closed” sign hanging in the window. Take a look at your site right now. Is it concise, compelling, engaging and both user and SEO-friendly? (If you don’t know the answer to that last part, call me immediately.) Whether you’re starting from scratch for a brand new business, or just need a fresh pair of eyes on the site you’ve had forever, I’ll help you create a website that’s original, snappy and easy for your customers to navigate. 

Your website is your virtual storefront. Outdated content, typos, tired images or “under construction” pages are the virtual equivalent of a brick and mortar store with an unswept sidewalk and a “closed” sign hanging in the window. Take a look at your site right now. Is it concise, compelling, engaging and both user and SEO-friendly? (If you don’t know the answer to that last part, call me immediately.) Whether you’re starting from scratch for a brand new business, or just need a fresh pair of eyes on the site you’ve had forever, I’ll help you create a website that’s original, snappy and easy for your customers to navigate. 

Abigail David Optometry

Smart-Apply

Roger Ward Engineering

Zach Miller Law

Hays and Sons

Zach Miller Law

Hays and Sons

SEO Business Blogging

Both your human audience AND Google should view you as an expert in your field. How do you make that happen? Through business blogging that speaks both to sentient beings and search engines. Business blogging that helps your customers understand how you can solve their problems while also telling Google what you specialize in and how to help those customers find you is key. I can help you identify the keywords your prospective customers are using to find the services you provide and generate the marketing content you need to drive leads your way. 

Both your human audience AND Google should view you as an expert in your field. How do you make that happen? Through business blogging that speaks both to sentient beings and search engines. Business blogging that helps your customers understand how you can solve their problems while also telling Google what you specialize in and how to help those customers find you is key. I can help you identify the keywords your prospective customers are using to find the services you provide and generate the marketing content you need to drive leads your way. 

Lifestyle/Outdoor Living

Thursday Pools

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Digital Marketing

MediaFuel

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Zach Miller Law

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Property Restoration

Hays and Sons

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Agriculture Technology

Smart-Apply

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Financial Software

FuelGauge

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Moving Company

Jay’s Moving Co.

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Civil Engineering

Roger Ward Engineering

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Marketing Emails

Once you’ve landed loyal customers, don’t let them languish. Consistent communication with your audience is key. I’ll help you find the authentic voice of your brand, then create and execute a regular messaging strategy that engages your existing customers, conveys your exciting new offerings and keeps you top-of-mind.

View Example

Video Scripts

Does your small business need video? Absolutely. But let’s not just make videos for the sake of making them. Your videos must be message-driven with a clear call-to-action. Let me help you create video concepts that catch your customers’ eyes and have them dying to work with you. I also work with some amazing animators and videographers who are ready to help bring those visions to life. 

eBooks

You’re an expert in your field. Let’s tell your customers all about that. And, in the process, we’ll give them so much great information that they’ll jump at the chance to hire your business. I’ll create eBooks for your business that educate, entertain and engage your audience, and promote your content to drive leads and close deals. 

Let’s get to work!

Get in Touch Today